Job Description
Company Description
At Devnex, we bridge the gap between AI innovation and industry needs. We work with global clients to deliver cutting-edge AI/ML solutions across sectors. Join us and be part of shaping the future of marketing intelligence.
Role Description
Devnex Technologies Pvt. Ltd. is hiring talented AI Engineers with 3+ years of experience, specifically with hands-on expertise in Marketing Media Mix Modeling (MMM) for a strategic engagement with our key client. This role focuses on data-driven marketing transformation using advanced statistical modeling and machine learning.
Ideal Candidate
- Deep expertise in MMM
- Strong foundation in Bayesian statistics
- Experience working with large-scale datasets
- Ability to design models to evaluate and optimize marketing spend across multiple channels
Key Responsibilities
- Develop and implement media mix models to measure and forecast marketing channel impacts (TV, digital, print, etc.)
- Apply Bayesian statistical methods to enhance model accuracy and decision-making
- Collaborate with data engineers, marketers, and business stakeholders
- Design experiments (A/B tests, holdouts) to validate model results
- Communicate insights through visualizations and storytelling
- Stay updated with trends in statistical modeling and ML for marketing
Required Skills and Qualifications
- Proven experience in Media Mix Modeling (MMM) in marketing or advertising
- Expertise in Bayesian statistics (e.g., PyMC3, Stan, or similar libraries)
- Strong programming skills in Python
- Experience with probabilistic modeling, MCMC methods, hierarchical models
- Skilled in handling large datasets and data pipelines
- Knowledge of marketing KPIs, media spend data, attribution modeling
- Strong communication and presentation skills
- Bachelor’s or Master’s in Statistics, Data Science, Computer Science, or related fields
Bonus Skills
- Cloud platform experience (AWS, GCP, Azure)
- Knowledge of causal inference techniques and time-series forecasting
- Familiarity with marketing analytics tools and dashboards
Compensation
₹10 – 12 LPA (Based on experience and fit)